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Field of study perspectives • Integrity: Be real.

• Accountability: If it is to be, it’s up to me.

• Passion: Committed in heart and mind.
• Diversity: As inclusive as our brands.
• Quality: What we do, we do well.
Core Values In Companies
What does Coca-Cola company endeavor?
The Coca Cola Company Over the past three years, Coca-Cola listened and learned from the public health community
to fi ght against obesity in a credible, transparent, and benefi cial way for all.
Luis Adrián Ramos Gualito, • Less Sugar
Maria del Cielo Estrada • More natural sources
Julio Alexandro Gutierrez Poumian
English Business Field of Study • Organic products
Teacher María Andrade Patiño • Introducing lower and no sugar brands globally partnership’s and scientifi c research

How does Coca-Cola stay one step ahead?
Our Mission
Coca-Cola is evolving its business strategy to become a total beverage company by giving
Our Roadmap starts with our mission, which is an enduring one. It declares our purpose as a people more of the drinks they want – including low and no-sugar options across a wide array
company and serves as the standard which weighs our actions and decisions. of categories – in more packages sold in more locations.
• To refresh the world.

• To inspire moments of optimism and happiness.
• To create value and make a diff erence.

Our Vision
Our vision serves as the framework for our Roadmap and guides every aspect of our business
by describing what we need to accomplish to continue achieving sustainable, quality growth.
• People: Be a great place to work where people are inspired to be the best they can be.

• Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and
satisfy people’s desires and needs.
• Partners: Nurture a winning network of customers and suppliers, together we create
mutual, enduring value.
• Planet: Be a responsible citizen that makes a diff erence by helping build and support
sustainable communities.
• Profi t: Maximize long-term return to shareowners while being mindful of our overall
responsibilities.
• Productivity: Be a highly eff ective, lean, and fast-moving organization.

Our Winning Culture
Our Winning Culture defi nes the attitudes and behaviors that will be required of us to make
our 2020 Vision a reality.
Live Our Values

Our values serve as a compass for our actions and describe how we behave in the world.
• Leadership: � e courage to shape a better future.

• Collaboration: Leverage collective genius.

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