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Field of study perspectives Field of study perspectives

Did You Know?

The Colors in Psychology Stereotypes About Designers

Fátima Beatriz Piña Soto
LINDA ZAPATERO & JESSICA REYES 9th level
6th level
“INTERIOR DESIGN”

Teacher: Anhelí Laguna Teniente
When we talk about designers, stereotypes are always signifi cant. It’s not just
related to this topic but in every case when we start to make ideas and think about
something without knowing or investigating.
RED
� e fi rst stereotype that we have is referred to as organizing. Maybe you have
Is an emotionally intense color, red symbolizes danger, power as well as passion and love, red listened that “designers are messy” and believed that it is true. Sometimes this
stimulates quick decision making also red increases respiration rate and enhances metabolism. stereotype embraces more than just organization, it is also applied to housework,
“designers live in their own world and don’t have time nor intention of cleaning
BLUE
neither their work area nor their houses”. � is sounds very strange but is a reality
Symbolizes: trust, loyalty, confi dence, intelligence, truth. Blue is used to promote cleanliness that some people are always thinking about. � e reality about this is that successful
and it is shown to stimulate productivity.ORANGE designers are always busy, they have their hands occupied and because of that,
they need to be productive. So, it is important to be organized and neat in their
It is highly accepted among the younger generations. Associated with creativity, attraction, workspace. Especially because they need concentration and through focus.
and stimulation. Eff ective in promoting food products by stimulating appetite.
Talking about clothes too, if you see a designer dressed in an informal way, you shouldn’t
PURPLE think they are messy. As I can see, designers have had always problems communicating the

� e color of royalty, purple is associated with luxury, ambition, dignity, creativity and magic. reality of their job.
Used in marketing and toys for children. 3/4 of children choose this color. Also, there is something that maybe we hear too often about designers, “they only draw”. If
the life of a designer was easy, maybe this could be true, but just like all the careers and jobs,
YELLOW
they must be productive- � e abilities are not only about drawing, but they also have to be
It is associated with joy, intellect, energy, happiness and food. Used to call the attention, creative, perceptive, and the most important: communicative.
when overused it can have a disturbing eff ect. Studies have shown that babies cry more in
yellow rooms. Designers need to understand everything, and the design process is a good method to generate
a perfect concept, this means that all the designers need the ability to create not only sketches
GREEN but investigate and conceptualize which is not easy when there is any ability. Design is more
than only one skill, it is the sum of a lot of duties.
� e color of nature, green symbolizes growth, relaxation, harmony, freshness and fertility.
Used to promote safety and tranquility green stimulates harmony in the brain, promoting Another aspect that is related to the aforementioned is “An idea is everything”. In fact,
balance between body and mind. designers always have to have diff erent kind of ideas or solutions (based on the same concept)
something like a brainstorm, this helps to create a perfect concept and be more creative,
BLACK because, if there is only one idea perceived, it could be just the tip of the iceberg and the

It is associated with elegance, formality, fear, death and evil. When use behind bright colors opportunity to do better their design could be lost.
black stands out. It creates a slimming eff ect when worn. After this explanation, it is easier to understand that the “fi rst impression” should not be trusted.

WHITE We always need to analyze all about a situation. � ink about designers as our coworkers,
because thanks to them we have clients and money.
It is a depiction of faith and purity. Associated with safety and cleanliness.
Just think about it, if designers were messy, disorganized and if they’d only had one idea, the
Used to suggest simplicity and sterility in products, acts as a clean slate and helps to promote world could be very diff erent.
creativity.

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