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University students' lives                                                                           University students' lives










                                 My father’s experience as an                                                                         How the Covid-19 Pandemic is

                                 immigrant                                                                                            affecting the fashion industry




                                 José de Jesús Vega Ramos                                                                             Luis Eduardo García Solano
                                 Yarentzi Serrano Quintino                                                                            English 10th. A
                                 6th C English                                                                                        Teacher: Rosa Maria Hernandez Lopez
                                 Teacher: Lic. María Andrade
                                                                                                                                      “Fashion is the most powerful art there is, it´s movement, design, and architecture all in one.
                                                                                                                                      It shows the world who you are and who we´d like to be”. -Blair Waldorf
                                 When my father was 18 years old, he was newly graduated from high school, and decided to
                                 migrate because of the lack of opportunities in Mexico, he undertook his journey, first arriving     It is true that COVID-19 has changed our world in reasonable ways, and it has not affected
                                 in the city of Tijuana. He was accompanied by his brother, when they arrived, they stayed one        in many ways, but today I want to talk about how it has affected a specific sector, fashion, in
                                 night waiting for the best opportunity to cross the desert.                                          particular. The big fashion brands have been forced to cancel shows, catwalks, presentations,
                                                                                                                                      giving way to a new mode of marketing, and to some extent upgrade to present the collections
                                 The night they crossed into the United States was a night without moon, very dark, so that           and what they convey.
                                 the border patrol would not see them, but that was more dangerous because the first part was
                                 very rugged, and they could have been injured.                                                       Such is the case of Dior, that this brand chose to join the film industry to create a ———
                                                                                                                                      mini short film without dialogue where it tells us a very interesting story, the last collection
                                 It is a very long and difficult journey at night, cold is intense, with an intense heat during the   (autumn-winter 2020-2021) with a film called “Le Mythe”, directed by Matteo Garrone, where
                                 day. When they arrived at the place where other people were waiting for them, they jumped            Maria Grazia Chiuri, wanted to convey the mythological inspiration of her haute couture
                                 into the trunk of a vehicle that was heading towards San Diego.                                      collection, in the same way, Garrone and Grazia worked together for the spring and summer
                                                                                                                                      collection making a mini film inspired by the tarot again.
                                 My dad and his brother got on a bus to California, then they lived there for 20 years.
                                                                                                                                      Other brands that adapted to this new normal were Chanel, who presented their collections as a
                                 The first cultural clash was the language because neither he or his brother spoke English, the       catwalk, with the necessary measures, but instead of being a face-to-face they made videos for
                                 second thing that impacted them was the size of the city and to see all the cars, specially, the     their official YouTube account, another brand is Valentino who joined a videogame company
                                 fact from being in a small town to being in one of the largest cities in the United States.          to create a videogame that would show its collections, where you can dress your avatar in

                                 Over time he learned to speak English and became accustomed to moving around the city,               Valentino’s collection, or the case of Tommy who created a virtual tour of one of his stores
                                 living in United States changed his point of view and his way of living in a positive way,           in the style of google earth. It is very cool to see the different options that these brands offer
                                 although he was born in Mexico by legalizing himself and being a citizen he gained great             us to see their collections, which are open to all public, and we can all enjoy these creations.
                                 love for the United States and will always be grateful to the United States.
























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