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University students' lives University students' lives

My father’s experience as an How the Covid-19 Pandemic is

immigrant affecting the fashion industry

José de Jesús Vega Ramos Luis Eduardo García Solano
Yarentzi Serrano Quintino English 10th. A
6th C English Teacher: Rosa Maria Hernandez Lopez
Teacher: Lic. María Andrade
“Fashion is the most powerful art there is, it´s movement, design, and architecture all in one.
It shows the world who you are and who we´d like to be”. -Blair Waldorf
When my father was 18 years old, he was newly graduated from high school, and decided to
migrate because of the lack of opportunities in Mexico, he undertook his journey, first arriving It is true that COVID-19 has changed our world in reasonable ways, and it has not affected
in the city of Tijuana. He was accompanied by his brother, when they arrived, they stayed one in many ways, but today I want to talk about how it has affected a specific sector, fashion, in
night waiting for the best opportunity to cross the desert. particular. The big fashion brands have been forced to cancel shows, catwalks, presentations,
giving way to a new mode of marketing, and to some extent upgrade to present the collections
The night they crossed into the United States was a night without moon, very dark, so that and what they convey.
the border patrol would not see them, but that was more dangerous because the first part was
very rugged, and they could have been injured. Such is the case of Dior, that this brand chose to join the film industry to create a ———
mini short film without dialogue where it tells us a very interesting story, the last collection
It is a very long and difficult journey at night, cold is intense, with an intense heat during the (autumn-winter 2020-2021) with a film called “Le Mythe”, directed by Matteo Garrone, where
day. When they arrived at the place where other people were waiting for them, they jumped Maria Grazia Chiuri, wanted to convey the mythological inspiration of her haute couture
into the trunk of a vehicle that was heading towards San Diego. collection, in the same way, Garrone and Grazia worked together for the spring and summer
collection making a mini film inspired by the tarot again.
My dad and his brother got on a bus to California, then they lived there for 20 years.
Other brands that adapted to this new normal were Chanel, who presented their collections as a
The first cultural clash was the language because neither he or his brother spoke English, the catwalk, with the necessary measures, but instead of being a face-to-face they made videos for
second thing that impacted them was the size of the city and to see all the cars, specially, the their official YouTube account, another brand is Valentino who joined a videogame company
fact from being in a small town to being in one of the largest cities in the United States. to create a videogame that would show its collections, where you can dress your avatar in

Over time he learned to speak English and became accustomed to moving around the city, Valentino’s collection, or the case of Tommy who created a virtual tour of one of his stores
living in United States changed his point of view and his way of living in a positive way, in the style of google earth. It is very cool to see the different options that these brands offer
although he was born in Mexico by legalizing himself and being a citizen he gained great us to see their collections, which are open to all public, and we can all enjoy these creations.
love for the United States and will always be grateful to the United States.

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